If you can recognize the company,
you see the power of brand design.
The Brand Is the Experience and the Experience Is the Brand
We understand that a brand is much more than a logo. A brand is the sum total of each and every experience that people have with your company.
Our holistic approach to brand development spotlights each step of the consumer journey, auditing and optimizing every brand touchpoint to ensure it delivers a consistent and designed brand experience that people love and remember.
WE CREATE MEANINGFUL BRAND EXPERIENCES ACROSS EVERY TOUCHPOINT
NCL uses brand development and brand management to match public perception to your brand’s identity. Based on the needs of your brand, we consider everything from your logo and identity design, to packaging, iconography, brand guidelines, creation story, archetypes, and more. Digital Surgeons shapes the pillars of your branding, turning consumers into loyalists, and loyalists into brand advocates.
Control Your Outputs, Shape Their Perception
You can’t control consumers. But you can control the outputs that will shape their perception of your brand — and in the end, the consumer’s perception is reality. Done right, branding can be a powerful tool that gives your company a competitive edge and creates an emotional connection with your consumer. More than that, it gives your brand value, worth, and meaning.
We Start With Why
At NCL, we Start With Why and make sure it guides us every step of the way. Our discovery dives into the underpinnings of a brand: their audience, mission, and story, and then uses tools to craft a brand that makes them care. Because your brand equity is contingent on positive associations, it is pivotal that your brand story is flawlessly executed, and consistently extended. In a world of parity, where consumers have the upper hand, capturing consumer attention is one thing — getting them to come back is a whole different animal.
YOUR BRAND IS UNIQUE, AND SO IS OUR PROCESS
Our approach to branding is grounded in human-centered design and puts the end consumer first. Smart service design is augmented by cognitive computing insights powered by IBM Watson and our proprietary natural language processing engine to take our design thinking to the next level. Whether you are a startup bringing a new brand to market, or a Fortune 50 looking to refresh your brand for the digital age, Digital Surgeons team of brand designers and strategists is uniquely positioned to craft a memorable brand identity that stands the test of time.